Selecting the right social media platforms for your business

Social media is just that, social. Followers on Facebook enable your business to have conversations with prospects and customers, and Twitter is a megaphone that’s perfect for spreading news and celebrity gossip. But are those the right platforms for your business? The chart below from the Pew Research Center, a nonpartisan fact tank, identifies the leading social media sites and audiences.

Social media should never replace your website

While Facebook continues to dominate, the overall social media environment fluctuates as new platforms are launched, some being “hotter” than others. So while keeping up may be part of your social media strategy, your website should continue to be the secure foothold for your business on the Internet. Better yet, it’s where you will always have control.

Connecting the dots from your social media to your website

Social media is about content. And nowhere is there a greater amount of content about your business than on your website. So, a great way to use social media to increase traffic to your website is by sharing links. Here are some pages you may want to link to:

What content you choose depends on the social media platform you are using and who it reaches. Just like with all elements of your marketing strategy, synergy and consistency in image is key.