3 Ways To Create a Consistent Brand Identity

Are you effectively communicating your brand across all platforms? In order for your brand to be memorable, it’s critical to have a consistent brand identity both on- and off-line. This allows consumers to identify with your brand and helps build an emotional connection based on trust.

A brand’s identity is not just their logo and tagline, it extends far beyond and includes the tone you use to communicate with your public, the quality of your products or service, your customer service policies, and even the way you treat your employees and, of course, your customers. Having an easily identifiable brand is critical for success. Here are 3 ways to amplify your brand’s identity and make a strong impact: 

Less is More

From your logo and web design to the content of your messaging, your marketing material acts as the face of your business, and exemplifies what your brand represents. Don’t distract your audience with clutter. Keep it simple and communicate clearly.

Define Your Style

From color and font choices, to the types of photography or design elements you will use, it’s important to remain consistent. Most brands utilize 1-3 main colors. But don’t just stop there. Extend your palette to include secondary colors that complement your primary colors. For web design and other online marketing, make sure to select a font that is available on all operating systems.

Shape Your Voice

Think about your audience and how to communicate best with them. Do you want to use a professional or casual tone? Or perhaps it will vary, depending on what medium you are using.

By establishing branding guidelines, you can ensure that your branding is consistent and memorable. Need help defining your brand? Give BBG&G a call!