3 Steps to Driving Traffic With Evergreen Content

If you’re going to spend time and money to create content, why not make it last? Many top brands have adapted evergreen content as a way to extend the lifespan of their online material. Instead of covering top trends, or current events, they focus on topics that their audience will be interested in for weeks, months or even years to come. This means creating informative pieces such as a list, tutorial, or video that provides value to their readers. But how do you go about creating content that truly stands the test of time? Before you get started, make sure to follow these 3 tips.

Get Back to Basics

Most people reading your website aren’t experts. That’s why it’s important to avoid using technical jargon that might confuse and distract customers from truly understanding your message. While you may be addressing key issues in your industry, it’s important to always write with a beginner level audience in mind and keep things simple.

Primp and Polish

There is always something new out there, and that means updating your content to reflect the recent data that has been published. Maintaining your content on a yearly basis should do the trick, and it allows you to adapt content that has become outdated in order to remain relevant to your visitors.

Amplify Your Content

Don’t expect readers to go digging through your website to find your latest blog. Drive them to it. Bring attention to your latest posts with a clear call to action right on your homepage. You can also post about it on social media or send an announcement to your customer database through an e-mail.
Over time, producing evergreen content that educates readers and showcases your brand’s expertise will help drive traffic to your website and build credibility. Customers are known to purchase a product or service from brands that they know and trust.