How to Repurpose and Re-use Content

Whether you’re a marketer or business owner, finding the time for social media is often a challenge. After all, there is only 24 hours in a day, and 48 hours of work that needs to get done. Not to mention that customers demand new content on the daily — all of which is time-consuming to produce and share. Repurposing your existing content can help save you time and money. Instead of starting from scratch every time, here are four ways to transform your content into something new.

Turn a Blog Post into an e-Book

Recently created a blog post that received a ton of great feedback? Why not delve into the topic a little deeper and create a downloadable e-Book? Chances are if you do, it will be a big hit!

Turn a Slideshow into an Infographic

Graphics and pie charts are what make slideshows appealing, so why not show off your masterpieces in a stunning inforgraphic? People can’t seem to get enough of data and numbers.

Turn a Presentation into a SlideShow

Don’t let that presentation that you worked hard on go to waste. Take all that research you’ve done and create an enticing slideshow that you can post online for the world to see.

Turn a Newsletter into a Video

Let’s say you created a newsletter that featured a ton of great tips. Put them in motion by creating a video that showcases a step-by-step guide on how to use this insight to achieve a common goal.

Depending on how old your content is, it’s always wise to freshen it up. Just because some topics never go out of style doesn’t mean that they don’t need to be updated to better suit your audience’s needs. Remember, the more places your content is, the greater the chance you have of converting website visitors into customers.