How to Measure the Performance of Native Advertising on Social Media

Now that you’ve got a Native Advertising campaign up and running on social media, it’s time to track your results! Don’t just rely on the standard click-through rate to measure your campaign’s success. Go above and beyond the traditional metrics to truly see what peaked your audience’s interest. By tracking both engagement and page metrics, you’ll get the full picture and truly understand the impact it made, which will help you to improve your strategy going forward. Here are three key items you should measure:

Conversion ­­­- How many actions were taken as a result of your sponsored content (form fills, downloads, email subscriptions).

Social Shares – How many times was your content shared, liked, and commented on via social media.

Referral Traffic – Set up UTM codes to track how many visitors your content drove to your website, how long they stayed, and the number of pages viewed.

With the right measuring tools in place, you can learn more about what interests your target audience and alter your content to suit their needs. Want to get a strategy up and running? Give us a call at (845) 615-9084.