How to Use Social Media to Improve SEO

Chances are you’ve heard the term “Content is King,” but you may not know how truly important it is to your SEO. According to Shareaholic, nearly a third of referral web traffic comes directly from social media. Not to mention that search engines calculate your brand’s performance on these platforms and the more engaged your audience is, the higher you rank. That’s why there is no better time than now to use social media to build your online presence and improve your search engine ranking. All you have to do is sprinkle on a few key ingredients and hit publish: 

Make Your Content Searchable

Not just any old caption will do. Use strategic keywords in your status updates and photo descriptions to increase visibility.

Direct Traffic to Your Website

Don’t just post about your product or service and leave fans hanging. Include a call to action link that directs them to a page on your website where they can learn more.

Include Keywords in the Photo’s Name

Uploading a photo without keywords is a big no-no. Make sure your photos are labeled using relevant terms that reference what the photograph is about.

Post High Quality Content

Fans love to share humorous and inspirational content with their friends and family. So make sure that you’re posting a mix of photos and videos that grab their attention and are worth sharing.

Now that you know the new rules of SEO, are you ready to get cooking? Remember that the more buzz you generate about your website, the higher it will appear in the search results. So grab your utensils, add some pizzazz, and watch it grow!