Nonprofits invited to win free branding service

By BBG&G Advertising & Public Relations | October 9, 2018

The Chronicle | October 9, 2018

BBG&G will donate time valued at more than $15,000 to develop a new brand, logo, and marketing strategy.

CAMPBELL HALL — One charitable or cause-focused Hudson Valley nonprofit will receive a full day of pro bono branding and marketing services from BBG&G Advertising and Public Relations on #NYGivesDay this fall.

As part of its second annual Brandathon on Nov. 27, the 13-person BBG&G staff will donate professional time valued at more than $15,000 to develop a new brand, logo, and marketing strategy to a deserving organization.

“It’s important, but expensive, for nonprofits to develop a professional brand, so we’re going to help get one started with our Brandathon,” said Deborah Garry, BBG&G founder and CEO.

On Nov. 27, nationally recognized as #GivingTuesday as well as #NYGivesDay, the entire BBG&G team will dedicate 12 nonstop hours at its Campbell Hall offices to create a starter kit of marketing tools. These will include basic web design, logo design, print collateral templates, branding guidelines, and a six-month content marketing and social media plan that the organization can implement with a small staff and limited resources. The plan and its elements will be unveiled to the winning client on Nov. 28.

To be considered for this opportunity, nonprofit organizations headquartered in the Hudson Valley must complete an online Brandathon application by Friday, Nov. 2, which can be found at https://bbggadv.com/brandathon2018. The BBG&G team will review all applications, choose an organization, and announce the recipient on Friday, Nov. 9.

To be eligible, organizations must fit into one of these categories:

  • Animal shelters
  • Arts and cultural organizations
  • Disease research, prevention, and support charities
  • Farmland and environmental preservation groups
  • Food pantries and banks; food delivery services
  • Health agencies, hospitals, and ambulance corps
  • Historical societies and historic sites
  • Human service organizations
  • Libraries and literacy organizations
  • Museums
  • Recreation and youth groups
  • Shelter and housing agencies
  • Veterans’ organizations

Established in 1997, BBG&G Advertising is a full-service marketing and public relations firm serving a broad range of industries, including tourism, healthcare and banking, in the greater Hudson Valley area. It is a certified New York State WBE (women-owned business entity).

As part of past pro bono projects, BBG&G has developed materials for other nonprofits, including Sally’s Dream Playground at Thomas Bull Memorial Park, Orange County Scleroderma Support, and the Women’s Leadership Fund. During last year's Brandathon, the agency created a full marketing package for the Children's Home of Kingston at no cost.

Current and past BBG&G clients include Destination Marketing Corporation of Otsego County, Dutchess Tourism, Inc., Flannery Animal Hospital, Homewood Suites, Orange County Trust Company, Hudson Valley Investment Advisors, Hudson Valley Tourism, McDonald’s, Nancy’s of Woodstock Artisanal Creamery, Panera Bread, Rockland County Tourism, Bon Secours Charity Health System, Warren County Tourism, and more.

See the original article on The Chronicle here.