Digital Advertising

Programmatic digital advertising campaigns reach people when and where they are most likely to be influenced: where they physically are (location), what content they are looking at, and when it’s best to nudge them again through retargeting.

We can reach your targeted audience through various techniques:

Google Adwords & Search Engine Marketing (SEM)

Search engine marketing captures an audience based on intent – someone who is actively seeking various information on services related to your offerings. Ads direct viewers to appropriate landing pages that provide them with the information they are seeking.

Location

Geo-Fencing: A “geo-fence” is created by drawing a target area of any size. Ads will be delivered to your audience’s mobile devices who enter this target area – for up to 30 days afterward.
Geo-Targeting: Delivers ads to consumers within a specific geography – down to the zip code – based on their device’s IP address.

Content

Behavioral Targeting: Delivers ads only to those Internet users who live in geo-targeted areas, and who ALSO have a history of behavior that makes them strong candidates for an advertiser’s products.
Keyword Contextual Targeting: Ads are served to users who are reading web content related to your product or service.
Category Contextual Targeting: Ads are served to those potential customers when they visit websites that are categorically relevant to what you offer.

Retargeting

Site Retargeting: Delivers ads to people who have already visited your website. If they do not take action right away, site retargeting can be used to reach past website visitors with custom ads.
Search Retargeting: Delivers ads only to those Internet users who have been recently searching for search terms that pertain to your products and services, and who live within the targeted geographic area.

Pay-per-click (PPC) advertising brings immediate results, increases awareness by up to 80%, drives website traffic, and brings a 200% return on investment (ROI). (Source: DesignRush)

Let’s build a digital advertising strategy that will work well for you. Contact us to get started.