4 Reasons to Consider Connected TV Advertising

The days of having just 13 channels on your TV to choose from are long gone. What’s more, by 2022, 55.1 million people will no longer watch traditional TV (according to eMarketer). Connected TV is becoming widely used by households all over the world.

Why is that? Connected TV devices include Smart TVs, Apple TV, Amazon Firesticks, Roku, Playstation, and Xbox. Some of these devices can be relatively inexpensive to purchase, in comparison to traditional cable TV subscriptions. Also, “Over-the-Top” (OTT) platforms have skyrocketed in the past few years. Popular OTT platforms include Netflix, Amazon Prime Video, Hulu, and Disney+.

If you haven’t considered advertising your brand on Connected TV, perhaps you should.

Here’s why:

1. Millennials and Gen Z Prefer Connected TV

Both millennials and Gen Z audiences are digital natives, so it’s no surprise that a lot of them consume television. As a millennial myself, I can say that I don’t own any form of traditional television. In fact, I have three Connected TV devices in my house alone. So, if you’re looking to reach these audiences, this channel is one place where you want to possibly advertise.

2. Lower Impression Costs (To Come)

At this time, Connected TV costs can vary. However, as more consumers enter this market, the impression costs will fall. If Connected TV pricing is a little out of your reach at this time, keep your eye on it. It could end up being a profitable solution for your business in the future.

3. Easier to Create Content

Another plus to Connected TV advertising is that the length of the ads is short. Ads are generally 15-second or 6-second. The length usually differs depending on if the format is skippable or not. This is an advantage to businesses that produce the ad spots because there is less work required to make the ads.

4. Ads Premiere Anytime, Anywhere

One of the most appealing factors of Connected TV is the fact that consumers can access shows from any time, anywhere. If they subscribe to OTT services, they can also access shows on mobile devices. The time of “primetime” TV is becoming a thing of the past. Your business doesn’t need to be concerned with buying television ad spots during certain time frames anymore.

Are you interested in seeing how Connected TV fits into your programmatic advertising? Contact us.

By Bethany, Social Media & Public Relations Strategist | May 7, 2020