Archives
B2C (Business to Consumer)
Birds & Beans
Birds & Beans had begun to establish the beginnings of a successful and positive brand – the only Smithsonian Migratory Bird Center certified ‘Bird Friendly®’ coffee brand in New England and New York.
Our mission was to help Birds & Beans break into Orange County, create awareness, drive sales, and support their fund raising co-venture with Orange County Audubon Society.
- Public Relations
- Social Media
- Print Advertising
- Sampling and Promotions
- Display and Collateral
Buxton
Founded in the late 1800s, Buxton is committed to fine leather craftsmanship and offers high-quality small leather goods. At the beginning of 2020, Buxton came to BBG&G for ADA Compliance services. We were tasked with auditing buxton.co for conformance to Web Content Accessibility Guidelines outlined in WCAG 2.1. We reviewed the Buxton website against Level A and Level AA specifications and performed activities like evaluating the Shopify environment, image alt tags, long description tags, closed captioning on videos, meta tags, and more.
After completing the audit, BBG&G found that there were several ADA errors within the Shopify Ecommerce function of the Buxton website. We corrected the website to bring it into compliance, including updating templates to incorporate text blocks for descriptive content, to feed text into captions below all product images, as well as installing an accessibility tool to the website.
Go Green Express
Go Green Express was a fairly new brand when they brought us on board in 2011. Owner, Ed Wolfe, understood the importance of developing a strong brand and was committed to giving back to the community. He hired BBG&G to help develop this new brand in the following areas:
- provide strategic planning and oversight for their in-house marketing efforts
- develop a strong brand
- develop an effective advertising and marketing campaign
- create a community outreach campaign
BBG&G branded, developed, and promoted the Go Green Local, a community outreach program where the public nominated a local not-for-profit to receive a monthly monetary gift from Go Green Express.
In addition to the community outreach, BBG&G promoted Go Green’s air conditioning and heating services with the following services:
- marketing research
- strategic planning
- branding
- print advertising
- direct mail
- community outreach campaign (Go Green Local)
- website design
- stationery
- truck graphics
Devon Management
Devon is unique, in that properties are developed, built, owned, and maintained by them. This connection with their properties from the very beginning gives them an edge over their competition, being completely invested in the success and longevity of each location.
With expectations of tripling in size within the next three years, Devon Management was at the point in its evolution that it required a thoughtful and strategic approach to its marketing communications.
We developed strong, comprehensive and well-thought-out brand tactics to unify all properties under the Devon brand umbrella, attract interest and tenants, help maintain a low vacancy rate, and build a foundation for the future.
In a nutshell, when people are looking for senior or workforce housing in the Hudson Valley, we want them to say “I want to live in a Devon Community.”
Kinetic Cosmetics
Kinetics Cosmetics provides high-quality skincare products and makeup paired with personalized customer service. With sales in her retail space slipping, the owner needed help gaining new customers through increased internet sales.
With an innovative approach to their e-marketing campaign, we developed a brand to target a more affluent buyer. By utilizing a three-pronged marketing program of social media, public relations, and e-marketing, we were able to increase sales and awareness of the Kinetics brand.
Tracking ROI
- Email click-through rate increased nearly 200%.
- Social media engagement increased by over 400%!
Youngsville Custom Kitchens
Despite having been in their current building for 10 years, Youngsville faced a lack of consumer awareness of their location, and of the depth of their design services and skills.
BBG&G developed a tiered print campaign promoting Youngsville’s key benefits, completely revamping their graphic look and logo to present a sophisticated, upscale image.
Once a strong and steady increase in sales was established, we were able to decrease their media frequency, conserve their advertising dollars, and maintain an abiding and positive presence in the market area. In addition, BBG&G leveraged newly designed brochures, a trade show display, and public relations to round out the program.
Nancy’s of Woodstock Artisanal Creamery
Nancy’s of Woodstock Artisanal Creamery is an upscale, boutique ice cream shop that uses all-natural, locally produced ingredients to create unique, homemade desserts. The creamery’s owners wanted their branding to reflect the home-away-from-home feel of the place, which we incorporated in our concept designs and ultimately, the final logo.
Michael's Appliance Center
Nobody Knows Appliances like Michael’s.
The client had been using this tagline for years, but without consistency. BBG&G decided to stick with it, and use it everywhere. It allows us the opportunity to share the messages that prospects need to hear and tie them all together with their unique selling proposition. Their truth. Nobody Knows Appliances like Michael’s.
Taking it a step further.
We discovered early on, one of the very unique services Michael’s offers to everyone who walks through their door is their knowledge.
BBG&G developed the Michael’s Badge of Knowledge as a fun and engaging way to promote their knowledgeable sales team. Badge of Knowledge TIPS are used on in-store displays and on Facebook. Wherever you see the icon, you will find a helpful tip on buying or caring for your household appliance. In addition, Badge of Knowledge stickers are used to engage children who accompany their parents shopping, providing a fun way for the sales team to interact with the children and teach them a little bit about appliance shopping. This not only helps out the parents in keeping the kids entertained, but educates future prospects on choosing the right appliance for their unique situation.
McDonald’s®
In 2010, the New York State Thruway McDonald’s Operators asked BBG&G to develop a campaign targeting truckers, a large target market for these highway-based locations.
To give you a little history, McDonald’s® and HMS Host (owners of Burger King) had been offering a 15% discount to truck drivers for many years. While, originally, discount cards were presented to truck drivers, in recent years they had not promoted the program or handed out new cards. It became more of a courtesy to provide truck drivers with the discount. And most of the new truckers weren’t even aware the program existed.
As we were doing research for this campaign, it came to our attention that HMS Host decided to discontinue the truck driver discount — at a time when the drivers needed it the most!
Orange Motorsports & Entertainment (OME)
Orange Motorsports & Entertainment (OME) needed to better understand how its audience was changing, so they began looking for an experienced marketing agency to help them stay relevant, connected and growth-oriented.
BBG&G coordinated two surveys for the OCFS. One was to gauge the current perception of the OCFS by current event attendees. The other survey was to gain knowledge about OCFS’s female audience and how the fairgrounds might be used for different types of entertainment.
Panera Bread
And they needed a multi-faceted, local marketing partner who knew the Hudson Valley, and who could provide the whole array of public and media relations, graphic design, media buying, account coordination, and promotional support they needed to successfully launch and market multiple cafes in what was, for them, a brand new market area.
Our PR approach combined focused outreach, sampling programs, and community outreach. We helped them gain exposure and important relationships, and build awareness and good will.