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Tourism & Hospitality
Dutchess County Tourism
Dutchess County’s diverse array of historic, cultural, recreational and dining experiences, set amidst gorgeous Hudson River scenery, appeared to make branding difficult.
Chosen as Dutchess Tourism’s new marketing communications agency in 2010, BBG&G rebranded the county as a vital and vibrant destination, repositioning Dutchess as a place that offers the top reasons for visitation – scenic beauty, relaxation, dining and culture – with unique flair and flavor.
Cooperstown & Otsego County
In March 2018, BBG&G began working with the Destination Marketing Corporation of Otsego County (DMCOC) as its agency of record. The overriding goal was to revitalize a brand that had not taken full advantage of current destination marketing methods.
BBG&G was tasked to promote Cooperstown/Otsego County as an authentic destination that connects archetypal American culture and experiences in a pristine, rural setting in order to: maintain leisure volume in primary markets, reach new prospects in expanded markets, build bed tax revenue by increasing overnight stays, and increase participation in the Partner Program.
Schoharie County
Halfway between Albany and Cooperstown, Schoharie County has long been a tourism destination for many and a welcome stopover for others. In 2019, Schoharie County tourism promotion agency came to BBG&G looking for a new adaptive, responsive website that conforms to optimized user experience on desktop, tablet, and phone devices and works effectively across all platforms.
Over the course of 7 months, BBG&G rebuilt the site with an appealing and flexible design, parallax images, “mega” menus, CRM and CMS integration, as well as ADA compliance and SEO best practices.
Rockland County Tourism
We created a clean and easy to navigate website for Rockland County based on “user experience.” People are invited to search for attractions and activities based on what they are looking to do in Rockland. To further encourage this idea, the tagline “Explore Rockland” is used in advertising and social media to create a united message across all platforms. We also incorporated user-generated content on the website to showcase how real people explore Rockland.
For social media, we create and schedule bi-weekly posts featuring “3 Things to Do” in Rockland. This gives our audience a quick glimpse into what is happening in the area for that week.
Warren County Tourism
Warren County stood at a pivotal point. Its Director of Tourism had recently retired. Tourism Department staff had continued to implement marketing initiatives already in place, but were looking for input to plan new initiatives for the future.
In addition, the county’s Tourism Committee was wrestling with how to best allocate resources to fuel tourism, benefiting area residents in terms of jobs and business opportunities.
Walkway Over The Hudson
The BBG&G team was well-equipped for the job. We know that viewers heavily use the web during their Dreaming and Planning stages; so we use the web to persuade, invoke, and inspire.
We planned, constructed, and have maintained a fully responsive, flexible and interactive website for Walkway Over the Hudson that is SEO optimized, secure, and easy to navigate. We made space for important elements such as an events calendar, dynamic press content, social media icons and industry standard travel assets. The site’s engaging design is both visually eye-catching and organized to guide viewers to what they’re looking for; so whether they’re a visitor, member, donor, volunteer or business leader, they’ll find it at Walkway.org.
Ellenville
Ellenville should be known for its historic value, diverse cuisine, and endless outdoor opportunities; but until recently, this hidden gem was just that – hidden. When BBG&G was hired to put Ellenville back on the map, we developed a distinctive look that captures its small-town, big-mountains feel.
Using the theme and slogan, Find Yourself In Ellenville, we’ve helped the town embrace what it truly is – laid back, comfortable, down-to-earth and distraction-free. Using simple, modern fonts and muted colors, we’ve created a fresh, cohesive brand that inspires enthusiasm and cooperation among the town.
The logo says it all. Similar in shape to a location pin on a map, it’s kept in line with the Find Ellenville theme. It’s crisp and clean yet communicates volumes about the many things you can find in Ellenville.
The Garrison
With truly drop-dead stunning views, The Garrison is a scenic and culinary gem in the Hudson Highlands, situated directly on the Hudson River at one of its most majestic points.
But the dining, golfing, and event venue suffered from lack of awareness. Our goal was to unite the multiple experiences available to consumers under one brand umbrella, raise awareness, and increase business across the board.
Highlands Country Club
Highlands Country Club, situated just a few miles from The Garrison, is their sister site. Offering charming wedding and event space, a parklike 9-hole golf course, and golf, pool, and tennis membership packages, Highlands is prized by members and event guests alike for its country setting, highly personalized service, and peaceful ambience.
Highlands’ new web site was given a fresh open design and structural update to align with The Garrison brand, streamline navigation, improve the user experience and enhance organic SEO.
Our CMS program allows Highlands’ staff easy access to upload and edit member events and their photo galleries.
Crown Maple at Madava Farms
Madava Farms had spent years perfecting their maple sugar products and creating a world-class maple sugar production facility and visitor center.
With our help, they successfully opened their visitor center to travelers from the Hudson Valley, northern New Jersey, and metro New York, achieving growing attendance at their events and increased volume in their tasting tours.
- Marketing strategies
- Positioning and messaging
- Media planning
- Design and production of print and digital advertising
Skyway Camping Resort
In order to streamline our marketing efforts, we put together new branding guidelines and gave Skyway’s old logo a refresh. The bright colors and trendy graphics were critical in appealing to a younger audience. Organizing a professional on-site photo-shoot also helped give Skyway a vibrant new look across multiple media.
Homewood Suites
The General Manager at Homewood Suites at Stewart knew the importance of standing out from her competition, as well as her peers. She’d been doing it for years — winning the Hilton brand’s Connie Pride Award of Excellence year after year, as well as achieving Outstanding Quality and Assurance reviews from their parent company.
So, once Kathy had created the atmosphere she envisioned for the extended-stay hotel and had her dream team in place, she called on BBG&G to extend that quality experience into a visual and marketable brand—a brand that kept in line with the Homewood Suites guidelines, of course, but that communicated the exceptional service, genuine friendliness, and home-like experience guests receive when they visit Homewood Suites at Stewart.
As an extended-stay hotel, many of their guests are military-related or in Orange County on business. Some guests stay as long as a year or more. So, we needed to devote most of their marketing budget to b2b materials.
