Posts by BBG&G Advertising & Public Relations
The Grammy Award Goes To… (And Our Marketing Takeaways)
By Silvia, Social Media Assistant | February 12, 2019 Well, according to Drake everyone wins. This year’s award ceremony was a bit underwhelming, but had moments that caught many viewers’ attention. The night ended with big winners, including first timers Cardi B, Ariana Grande and H.E.R.; and multiple category sweepers like Kacey Musgraves, Lady Gaga…
Read MoreYear of Celebrity Influencers for The Big Game
By Bethany, Social Media Strategist | February 4, 2019 This year’s game definitely was not an exciting one, the halftime show was not over-the-top as it’s been in the past, and it seems the climate of the ads were not as exciting either, according to Twitter. However, celebrity influencers played a large role in advertising…
Read MoreTravel Show Takeaways: Useful Trends & Data for Marketers
By Traci, Destination Marketing Manager | January 29, 2019 Yes, I’m one of those annoying people who take pictures of the screen during PowerPoint presentations, so I can refer back to useful information afterwards. And there was plenty of that in the sessions presented at last week’s New York Times Travel Show trade day. This…
Read MoreBuzzword of the Day: Connected TV
By Chris, Account Executive | January 15, 2019 Sounds familiar, but what exactly is it? Connected TV is one of those terms that immediately evoke familiarity, but for some reason, you can’t quite put your finger on it. Let’s put it this way, you not only know what Connected TV is, you probably use it every…
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