Posts by BBG&G Advertising & Public Relations
TRY THIS: Two Tactics to Reach 145 Million Smart Speakers
By Kayla, Account Executive / Communications Specialist| March 9, 2020 Do you have one in your home? According to Strategy Analytics, the global smart speaker market reached a new high in 2019 with sales of 146.9 million units, an increase of 70% over 2018. Amazon was the leading brand with 26.2% market share, and…
Read MoreTurning Your Video Views Into Leads
By Bethany, Social Media Strategist | February 19, 2020 Video is continuing to outperform other content in the digital world. Using video to nurture and convert your leads is an easy solution for many brands. Back in September, I attended Digital Marketing World Forum and gained helpful video marketing insights from Marketing Director of…
Read MoreThree Important Digital Marketing Platforms for Gen Z and Gen Alpha
By Meredith, Copywriter | January 13, 2019 If you’re a parent, you’re all-too-familiar with hearing the “buy me something” refrain. Kids will tell you what they want you to buy – from food to toys and even trips to fun destinations. Bottom line: kids are consumers. They have influence on their parents’ purchasing decisions. And…
Read MoreThe Importance of Tracking Social Media Analytics
By Bethany, Social Media Strategist | January 6, 2020Paid social media campaigns continue to rise this year, and we see that more businesses are allocating their media buys to social media advertisements. When I attended Digital Marketing World Forum back in September, I had the opportunity to hear from experts on how they are managing…
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