Posts by BBG&G Advertising & Public Relations
3 Steps To A/B Testing
Knowing what works and what doesn’t in your e-marketing strategies is a prerequisite for success. The idea behind A/B testing is to answer the question: Is A more effective than B? By changing one variable within two separate, randomly selected groups over a period of time, you can see which method produces better results. Here…
Read MoreHow to Craft the Perfect Subject Line
When it comes to convincing your recipient that your email is worth a read, there are three essentials to consider for crafting the perfect subject line. Length Your subject line should be 50 characters or less. Don’t think of it as a sentence so much as a quick, even subliminal communication of keywords. Use phrases…
Read MoreMobile Marketing Must Haves for Tourism
Mobile marketing budgets are expected to grow by as much as a quarter over the coming year, according to a survey by Warc and the Mobile Marketing Association (MMA) – and for good reason. From GPS services to hotel finders, everything tourists need to navigate a new place is accessible from their phone – so…
Read MoreThe Importance of Responsive Design
“Mobile customers value convenience and choice. If you can give them a great experience no matter what platform, device or screen-size they’re using, then they’ll come to trust and value your brand, and most importantly, buy from you today and in the future.” – Joseph Yi iPhone. Blackberry. Nexus. Galaxy. Kindle Fire. iPad. Microsoft Surface.…
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