Posts by BBG&G Advertising & Public Relations
How to Measure the Performance of Native Advertising on Social Media
Now that you’ve got a Native Advertising campaign up and running on social media, it’s time to track your results! Don’t just rely on the standard click-through rate to measure your campaign’s success. Go above and beyond the traditional metrics to truly see what peaked your audience’s interest. By tracking both engagement and page metrics,…
Read MoreGuidelines For Creating the Perfect Native Advertisement
Everywhere you look, brands are using Native Advertising to reach new customers. A reported 41% of companies are said to have integrated Native Advertising into their overall marketing strategy. And with good reason! According to Huffington Post, consumers are 53% more likely to view native ads than traditional banner ads. A larger engagement rate and…
Read MoreUse Social Media to Deliver Native Ads
Native Advertising is growing hotter by the second! According to Social Times, Native Advertising that uses rich media is said to increase conversion rates up to 60%. Tourism destinations are taking notice, and opting to deliver native ads through social media to generate buzz and boost engagement. But what’s the secret to delivering highly tailored…
Read MoreWho, What, When, Where & Why of Native Advertising
Chances are if you’ve looked through a magazine or browsed online today, you’ve seen a Native Advertisement staring you right in the face. But the question is did you know that you were being marketed to? For most travelers the answer is no. Unlike traditional advertising, native ads seamlessly blend in with content so that…
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