Posts by BBG&G Advertising & Public Relations
How to Monitor Travel Conversations with Social Listening
If you don’t know what people are saying online about your destination, how can you manage your reputation? Better yet, if a traveler has a question, do you have a system in place to help them before they decide to visit somewhere else? The answer is social listening, which allows you to monitor conversations on…
Read MoreWhy Social Listening is Important
Each day billions of conversations take place on social media. Many organizations, however, neglect to listen and respond to comments and traveler inquiries. Instead, they solely use these platforms for broadcasting their latest promotional offer, and miss out on the opportunity to strengthen customer relationships and drive brand awareness. For destinations looking to manage and…
Read MoreWhat to Do With Feedback from Social Media
Social listening strategy in place? Check. Responding to comments and messages in a timely manner? Check. At this point, you’ve mastered monitoring conversations surrounding your brand on social media, and have seen and heard it all. Now the question is what do you do with all that feedback that you’ve collected? Before you respond, ask yourself…
Read MoreHow to Set Up a Social Listening Strategy
What is the secret to staying afloat in today’s fast paced, digital world? Social Listening. Not only does it give brands a wealth of information about consumers’ attitudes and behaviors, but it gives them the opportunity to react. Now is the time to take your social media strategy to the next level, and make social…
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