Posts by BBG&G Advertising & Public Relations
3 Strategies for Nurturing Tourism Leads
They’ve filled out your website form, received your latest travel guide, but they still haven’t made the move to book a vacation? Chances are you may not be nurturing your travel leads effectively. According to MarketingSherpa, 79% of leads never take that next step at placing a reservation. Don’t let your prospects become another statistic!…
Read MoreSolve Tourism Marketing Disconnect with Marketing Automation
Did you know that nurtured leads generate 50% higher conversion rates than non-nurtured leads?1 Many travel organizations, however, struggle to follow up and turn prospects into visitors. Poor communication and a lack of aligning strategies between team members are often to blame for decreased performance and revenue. However, Marketing Automation offers a solution for those looking to…
Read MoreThe Do’s and Don’ts of a Drip Campaign
You’ve got an abundance of leads knocking at your door. Reaching out to each and every prospect could take hours, not to mention that you could be reaching in the dark when delivering your pitch. Why not capture and nurture qualified leads with a customized drip campaign? It delivers relevant content straight to visitors who…
Read More5 Steps to Mapping Your Customer’s Journey
Over the river, through the woods, and a right on Main Street. There are a lot of ways customers can find your brand online. Whether a quick Google search or stumbling on a post that went viral, each customer has a unique motive. Maybe they are in the market for a brand new product or…
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