Posts by BBG&G Advertising & Public Relations
Tracking ROI through Marketing Automation
Web analytics, performance reports, and leads, oh my! The never-ending data pile that’s scattered in an excel spreadsheet, which you avoid opening at all costs. Sound familiar? For many, measuring the results of their marketing campaigns is one of the biggest challenges. Well don’t fret, because Marketing Automation is here to save the day! According…
Read MoreROI on PR Campaigns
Although it has traditionally been used in relation to capital and sales, it could be argued that public relations’ return on investment should not be measured by quantitative results alone, but should include qualitative outcomes. In a recent marketing measurement survey conducted by Ifbyphone (a market leader in call analytics and automation), a significant percentage of marketers…
Read MoreMarketers Take Note: Millennials Crave Craft Beer
When you envision craft beer, you don’t immediately think of Millennials. After all, this demographic, which consists of people born between the early 1980s and early 2000s, are known to be a bit frugal and tend to go for the convenience and price of store-bought options. Recently, however, there has been a shift towards Millennials…
Read MoreEmail Automation & Your Website
We thought it would be fun to demonstrate how our new Marketing Automation program provides website tracking and email automation. Using the classic “pick a card” magic trick, we sent a quick email to selected contacts and posted the game on our web site as a dynamic form, to see “after-the-click” behavior tracking on our…
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