Posts by BBG&G Advertising & Public Relations
Maximize Your Website with Information Architecture (IA)
Nielsen Norman Group reports that it only takes 10 seconds for a visitor to decide if they’re going to stay on your page.2 As attention spans become shorter, the challenge to engage a web visitor is even greater. That’s where Information Architecture can help. Information Architecture identifies the site’s content and how it’s organized. The last thing…
Read MoreLessons from the Road – What I have learned talking to 10,000 travelers per year.
Guest Blogger – Josiah Brown “Where are you located?”…And where is that?” Unless you are running from Liam Neeson’s character in Taken…or Taken 2…or Taken 3 (does this guy own door locks?) you really do want people to be able to find you quickly. Without fail, one of the first questions I hear after recommending…
Read MoreThe importance of educating customers on infotainment
Just for a moment, imagine your car; the color, the feel, the smell. Your car is one of your most valued possessions. In charge of getting you from place to place, safely and efficiently, it is what you depend upon on a daily basis. The cars of today – the connected car – are becoming…
Read MoreGenerating & nurturing sales leads with Marketing Automation
Think about it. How much of your business is spent focusing on sales…finding the leads, nurturing them along until finally, hopefully, you get that much-anticipated KACHING! Marketing Automation can be a time and cost-savings solution, while taking the guesswork out of what’s working and what’s not. It helps businesses identify more “qualified” leads and increases the conversion of those leads,…
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