Posts by BBG&G Advertising & Public Relations
Email Marketing isn’t what it used to be. It’s better with Marketing Automation!
Your business may be using some of the traditional ESPs. They will send the email, report how many people opened it and clicked through the link, but that’s it. What they are missing is “after-the-click” tracking. That’s where our Marketing Automation Program has ESPs beat. Today it’s all about timeliness, relevancy…in other words getting the…
Read More63% of companies that are outgrowing their competitors have adopted Marketing Automation*
Is your travel business growing faster than the competition? If the answer is no, now it can be. As travel destinations rely more and more on digital platforms to generate traffic, Marketing Automation is a must-have tool. In a nutshell, Marketing Automation enables you to track qualified potential customers through multiple channels (email, website, social, Adwords, digital…
Read MoreIn PR, Your Persona Matters
In PR, Your Persona Matters It’s a PR person’s worst nightmare. You spend months pitching your great story and company to the media. Finally, an interview is arranged. You’ve presented your client as an expert on the topic who is articulate and approachable – a friendly source the reporter will want to talk to again…
Read MoreThe 5 “W’s” of Storytelling in PR
Everyone loves a good story. We remember them, connect emotionally with stories and pass them on. Understanding the value, companies like Nike engage “corporate storytellers,” to keep the company’s history alive and relevant to new employees. Telling your story is integral to tapping into consumer’s emotions and luring them your way. Let’s break down the…
Read More