Posts by BBG&G Advertising & Public Relations
Mobile and tourism: five ways to increase your reach
Given the growth of travel and tourism, it’s become harder and harder to stand out in the industry. Excellent customer service is one thing that can differentiate you from your competitors. Selling an experience is what tourism is all about and creating videos to do that will help you. Gathering data to create profiles and…
Read MoreSeven tips for marketing to the female traveler
In any marketing campaign it’s important to target your audience based on their demographics and previous spending patterns. This year, over 70% of travel plans were made by women (www.about.com). Women are planning business trips, college visits, family vacations and family reunions. When it comes to leisure travel, women make 94% of the final decisions…
Read MoreFirst Instagram, now Snapchat, what do I do with my visual content now?
It seems there is always another social media platform popping up and our answer continues to be the same for our clients. Take a serious look at the target audience of each platform and determine where your customers are before you make your decision about where your company should have a presence. We’ve talked about…
Read MoreMillennials and smartphones
Like it or not, our world has become one where smartphones are used more and more every day, particularly by Millennials. According to Experian Marketing Services, Millennial smartphone owners spend 14.5 hours a week on their phones, which equates to over two hours per day. Their use of mobile actually accounts for 41% of the…
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