Are trade shows worth the time and money?

We’ve all been asked a million times, “Are trade shows worth the time, money, and soft costs/staffing.” I’m here to tell you, YES they are! According to the NY Times, companies are holding more in-person events than in previous years, and they expect that growth to continue. The truth of the matter is that there…

Read More

Why should you be on Pinterest?

I know what you’re thinking, I don’t craft and I’m not getting married, so why should I be on Pinterest? The truth is, Pinterest is a viable tool for businesses that can help you position yourself as an authority in your field. People generally make a connection with photos and Pinterest is all about photos. Think about it, aren’t…

Read More