Posts by designdept
The KPI Trap: Why Sales Conversions Don’t Tell the Full Story
For many organizations, the logic is simple: if a marketing campaign doesn’t directly drive a sale, it isn’t working. This common belief, however, leads to the “KPI trap”—a narrow focus on sales conversions that overlooks the broader impact of marketing efforts. When success is measured solely by the final transaction, businesses miss critical signals of…
Read More5 Website Features That Make Your Site More Effective and Engaging
Your website is often the first interaction people have with your brand. A great website does more than look nice—it communicates credibility, engages visitors, and drives action. But what makes a website truly effective? In this post, we’ll highlight five essential features every website should have, and why each one matters for turning visitors into…
Read MoreCreepy or Creative? How to Use Halloween-Themed Content Without Scaring Away Your Audience
October isn’t just about pumpkins and costumes—it’s prime time for brands to tap into the spooky season. Halloween has a unique way of sparking creativity and engagement, making it a golden opportunity to grab your audience’s attention. But while it’s tempting to go all in on cobwebs, skeletons, and jump scares, there’s a fine line…
Read MoreFrom Battlefield to Destination: A Regional Tourism Initiative Rooted in History
When Hudson Valley Tourism approached BBG&G, they sought to develop a comprehensive digital platform showcasing the region’s Revolutionary War heritage ahead of the war’s 250th anniversary in 2026. The goal was to position the Hudson Valley as a premier destination for heritage tourism. Our team partnered with Hudson Valley Tourism to create a website experience…
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