Posts by designdept
What White Lotus Reveals About the Modern Female Traveler—And How Travel and Tourism Brands Can Respond
HBO’s mega hit White Lotus isn’t just a TV guilty pleasure — it’s a cultural mirror, reflecting the deep, often unspoken emotional undercurrents that define travel, and in particular for women audiences. As a WBENC certified woman-owned and operated business, BBG&G believes the show’s power lies in its exploration of expectations versus reality, especially through…
Read MoreCanva Just Leveled Up—Here’s What Social Media Managers Need to Know
Canva recently hosted its annual Canva Creates conference, and while I didn’t get the chance to see Cynthia Erivo live (a true heartbreak!), I did tune into the keynote—and wow, did it deliver. The newest features are clearly designed with creators in mind, aiming to make the content creation process more seamless, efficient, and collaborative.…
Read MoreThe Ultimate Guide to Connected TV Marketing for 2025
Businesses are constantly looking for innovative ways to reach their audiences. Traditional advertising methods, while still useful, no longer achieve the impact they once did. Enter Connected TV (CTV) marketing, an advertising tactic that blends the power of TV’s immersive experience with the precision of digital targeting. With CTV’s meteoric rise, marketing professionals are now…
Read MoreThe Value of Partnering with a Marketing Agency
The marketing landscape has evolved dramatically in the past decade, bolstered by rapid technological advancements and shifting consumer expectations. Reaching target audiences is no longer a straightforward process. Businesses must now tackle numerous platforms, complex algorithms, data analytics, and emerging trends to stay relevant. This increasing complexity has left many companies asking, “What’s the most…
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