Posts by designdept
Creepy or Creative? How to Use Halloween-Themed Content Without Scaring Away Your Audience
October isn’t just about pumpkins and costumes—it’s prime time for brands to tap into the spooky season. Halloween has a unique way of sparking creativity and engagement, making it a golden opportunity to grab your audience’s attention. But while it’s tempting to go all in on cobwebs, skeletons, and jump scares, there’s a fine line…
Read MoreFrom Battlefield to Destination: A Regional Tourism Initiative Rooted in History
When Hudson Valley Tourism approached BBG&G, they sought to develop a comprehensive digital platform showcasing the region’s Revolutionary War heritage ahead of the war’s 250th anniversary in 2026. The goal was to position the Hudson Valley as a premier destination for heritage tourism. Our team partnered with Hudson Valley Tourism to create a website experience…
Read MoreWeekend Wonders: An Award-Winning Tourism Campaign for St. Lawrence County
For many destinations, attracting tourists is a constant challenge, especially when competing with bigger names and larger budgets. St. Lawrence County, positioned as the Northern Gateway to New York State, faced this exact scenario. With a goal to boost tourism, the county needed a creative and effective strategy to capture the attention of a key…
Read MoreMarketing Automation: Why It Matters for Your Business
Most business owners understand the importance of email marketing and how growing an email list of engaged subscribers can have a significant impact on their business. After all, email has been shown to have a return of $36 to $45 for every dollar spent, depending on the industry. (Statistica) But do they truly understand what…
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