Posts by designdept
Are Your Sales and Marketing Teams Out of Synch?
It may be time to consider combining your inbound marketing strategy with more of an account-based marketing (ABM) approach. In today’s competitive landscape, where personalization and targeted outreach are paramount, the alignment between sales and marketing teams is more critical than ever. While inbound marketing is all about giving your audience the information they want…
Read MoreFrom Volume to Value: Why Strategic Content is Key in the Age of AI-Driven Marketing
In the fast-paced world of digital marketing, content is undeniably king. Every day, a staggering amount of text, images, videos, and graphics flood the internet, all vying for the attention of consumers. Amid this surge, AI-generated content has revolutionized how brands produce and deliver their messages. But as the landscape evolves, one thing becomes clear—more…
Read MoreCelebrating Diversity in Tourism with the NYS Canal Corporation’s “More Voices” Brochure
In a world where travel and tourism constantly evolve, one thing remains timeless—the power of stories. Stories connect us to history, culture, and each other. That’s why we’re thrilled to spotlight the NYS Canal Corporation’s “More Voices” brochure, a remarkable project that has deservedly earned the 2024 Tourism Excellence Award for Overall Marketing. This innovative…
Read MoreSocial Media Trends: A Quick Guide
Ready to take your social media strategy to the next level? Discover the latest trends shaping the industry. Generative Artificial Intelligence (AI) is rapidly transforming the digital landscape. As AI tools become more sophisticated, they empower creators to produce content faster and more efficiently. From generating outlines and captions to crafting visually stunning images, AI…
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