Posts by designdept
The Value of Partnering with a Marketing Agency
The marketing landscape has evolved dramatically in the past decade, bolstered by rapid technological advancements and shifting consumer expectations. Reaching target audiences is no longer a straightforward process. Businesses must now tackle numerous platforms, complex algorithms, data analytics, and emerging trends to stay relevant. This increasing complexity has left many companies asking, “What’s the most…
Read MoreOptimizing Paid Social: Successes from 2024 Campaigns
In a fast-paced digital landscape, reaching the right audience with the right message is crucial for successful social media campaigns. Between September and October, we launched a series of targeted paid social campaigns for the Tenement Museum, Hudson River Valley National Heritage Area, and BBG&G to drive engagement, increase reach, and encourage website traffic. Each…
Read More7 Marketing Trends You Can’t Ignore
With the rapid evolution of technology and consumer behaviors, staying ahead in marketing is more crucial than ever. Marketers, business owners, and entrepreneurs must keep an eye on emerging trends to remain competitive and innovative. Here are the top marketing trends expected to dominate in 2025: 1. Social Commerce Shoppable Social Media: Seamless shopping experiences…
Read MoreAre Your Sales and Marketing Teams Out of Synch?
It may be time to consider combining your inbound marketing strategy with more of an account-based marketing (ABM) approach. In today’s competitive landscape, where personalization and targeted outreach are paramount, the alignment between sales and marketing teams is more critical than ever. While inbound marketing is all about giving your audience the information they want…
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