Posts by designdept
Healthcare Marketing Trends: Optimizing Healthcare Marketing in an Ever-Changing Landscape
Effective marketing strategies are essential in the ever-changing healthcare landscape, facilitating the connection between healthcare providers and patients, promoting wellness initiatives, and shaping the future of healthcare delivery. To reach ideal audiences, healthcare marketing must be disseminated across multiple platforms and optimized to provide relative and important information. Optimize your Website. When a website fails…
Read MoreThe 5 “W’s” of Storytelling in Marketing
Being able to tell a story and tell it well is one of the most important things when marketing. It is imperative to tap into consumers’ emotions and lure them your way. Emotion drives people to take trips, visit attractions, and dine in restaurants. Let’s break down the art of storytelling into the five W’s.…
Read MoreEducation Marketing Trends: Engaging Students, Parents, and Stakeholders in Education
In the dynamic education landscape, institutions face unique challenges in engaging students, parents, and stakeholders. Effective marketing strategies are essential for standing out, attracting enrollments, and adapting to learners’ evolving needs. Here are some current trends to get you started: Authentic Branding. Students are looking for transparency and are more inclined to apply to an…
Read MoreNYSTIA New York State Tourism Conference 2023 Takeaway: The Great Outdoors
BBG&G had the honor of sharing SEO Best Practices at the NYSTIA New York State Tourism Conference 2023 and hearing from travel and tourism industry leaders. It was inspiring to listen to what’s happening in New York and gain new insights for our clients. We heard about the exciting proposal to turn Lake Ontario into…
Read More