Posts by designdept
The 5 “W’s” of Storytelling in Marketing
Being able to tell a story and tell it well is one of the most important things when marketing. It is imperative to tap into consumers’ emotions and lure them your way. Emotion drives people to take trips, visit attractions, and dine in restaurants. Let’s break down the art of storytelling into the five W’s.…
Read MoreEducation Marketing Trends: Engaging Students, Parents, and Stakeholders in Education
In the dynamic education landscape, institutions face unique challenges in engaging students, parents, and stakeholders. Effective marketing strategies are essential for standing out, attracting enrollments, and adapting to learners’ evolving needs. Here are some current trends to get you started: Authentic Branding. Students are looking for transparency and are more inclined to apply to an…
Read MoreNYSTIA New York State Tourism Conference 2023 Takeaway: The Great Outdoors
BBG&G had the honor of sharing SEO Best Practices at the NYSTIA New York State Tourism Conference 2023 and hearing from travel and tourism industry leaders. It was inspiring to listen to what’s happening in New York and gain new insights for our clients. We heard about the exciting proposal to turn Lake Ontario into…
Read MoreThe Next Frontier of Ecommerce: 8 Trends to Keep Your Business Ahead
Trends come and go, so staying informed is the best way to remain ahead of the game. Paying attention to what is popular now and what will be popular in the future is vital to good ecommerce and smart marketing. Not only will it help keep your business fresh, but it will also help you…
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