Posts by designdept
Case Study: User-friendly website for a healthcare leader
Helen Hayes Hospital is a leader in the field of physical rehabilitation and research since its founding in 1900 and is widely recognized as one of the nation’s premier physical rehabilitation hospitals. They provide innovative and compassionate care to individuals following catastrophic injuries and disabling surgeries or illnesses, enabling them to resume their highest level…
Read MoreSocial Media Tools We Love
Social media is always changing but these tools have been our tried-and-true through the years. Canva Pro Our social team has always been a big fan of Canva but never made the plunge into getting Canva Pro. Recently, we decided it was time and we are never looking back. Canva Pro has streamlined our social…
Read MoreEarned Media is Trusted More Than Paid Media
The public relations industry has been evolving for decades. However, in recent years, it has completely transformed. Gone are the days of simple media relations. Traditionally, public relations is considered earned media. When an influential person or media outlet talks about a product or service, that is earned media. You did not have to pay…
Read MoreNew Challenges Facing SEO Practices
Search Engine Optimization (SEO) remains the foundation of digital marketing, with search driving around 50% of website traffic on average. In recent years, it has become increasingly more challenging to drive organic search to your website. The MarTech Enterprise SEO Platform: A Marketer’s Guide digs into some of the new complexities around SEO. And we…
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