Earned Media is Trusted More Than Paid Media

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The public relations industry has been evolving for decades. However, in recent years, it has completely transformed. Gone are the days of simple media relations. Traditionally, public relations is considered earned media. When an influential person or media outlet talks about a product or service, that is earned media. You did not have to pay…

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New Challenges Facing SEO Practices

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Search Engine Optimization (SEO) remains the foundation of digital marketing, with search driving around 50% of website traffic on average. In recent years, it has become increasingly more challenging to drive organic search to your website. The MarTech Enterprise SEO Platform: A Marketer’s Guide digs into some of the new complexities around SEO. And we…

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More Than A Manager: Kayla Lloyd

I sat down at my computer to virtually interview Kayla. You can sense her radiant energy through the screen. “Hellooooo” she greets me; always sounding chipper. We settle in after our greetings and small talk and get to the nitty-gritty. “So, tell me, how did you know you wanted to enter this field?” I asked…

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2022 Marketing Trends to Watch and Prepare For

2022 Marketing Trends

It’s that time of the year again when we look ahead to the new year and begin to delve into what is to come. We have put together some of the top marketing trends to watch in 2022 from industry experts.  Get ready for Meta. Facebook is now Meta, which is an indication of things…

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