More Than A Manager: Kayla Lloyd

I sat down at my computer to virtually interview Kayla. You can sense her radiant energy through the screen. “Hellooooo” she greets me; always sounding chipper. We settle in after our greetings and small talk and get to the nitty-gritty. “So, tell me, how did you know you wanted to enter this field?” I asked…

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2022 Marketing Trends to Watch and Prepare For

2022 Marketing Trends

It’s that time of the year again when we look ahead to the new year and begin to delve into what is to come. We have put together some of the top marketing trends to watch in 2022 from industry experts.  Get ready for Meta. Facebook is now Meta, which is an indication of things…

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Social Media Content Calendar Best Practices and Template

social media planning

So, you decided to start your social media journey for your business, congrats! But what’s next? You might find yourself stuck, trying to figure out what your next move is or where you need to begin. We’re here to help! The best way to get started is to create a social media content calendar with…

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3 Easy Tips to Measure Social Media KPIs

people in conference room

KPIs are key performance indicators. These KPIs can help track progress of a business. There are several different KPIs you can use to keep track of how your business’s social media is doing. They range from post reach and engagement to likes and shares. For social media KPIs, there are a few simple rules to…

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