Posts by designdept
How to Handle the Extinction of Third-Party Cookies
Third-party cookies are going the way of the dodo. What is a third-party cookie? Why should you care? Third-party cookies track the domains that you visit in order to personalize the advertisements you see. Third-party cookies help marketers and advertisers develop ad strategies and audience targeting. With third-party cookies on the way out due to…
Read MoreThe Evolution of Travel (Infographic)
A global pandemic has changed our way of life, including how we travel. As people in the tourism and travel industry, it’s important to have a thorough understanding of our audience. We’ve collected some of the top industry statistics to help you build a targeted marketing strategy to meet the needs of travelers today. This infographic…
Read MoreWhat You Need to Know About The New Google Algorithm
Google rolled out a new algorithm in July, which was preceded by two spam updates. The updated algorithm affected the ranking system Google uses to prioritize its websites in searches. This means, depending on how well maintained your website is, your site will do better or worse because of this update. Now, let’s unpack that.…
Read MoreShould you be using Instagram Reels? The answer: yes.
The perfect time to create a strategy for Instagram reels is now! At BBG&G we decided it was now or never. At the beginning of the Summer, we decided to start developing reels. At first, we took some time to test the platform and hone our capabilities, and were not creating and uploading consistently. When…
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