Posts by designdept
Paris 2024: A Gold Medal in Marketing
The 2024 Paris Olympics were more than just a showcase of athletic excellence; they became a global platform for innovative marketing and unforgettable viral moments. Check out our top picks for the most noteworthy highlights. 1. The Influencer Touch Influencer marketing reached new heights during the Paris Olympics. Brands strategically aligned themselves with athletes and…
Read MoreClient Success Stories: The Tenement Museum
In an era where digital presence is paramount, the Tenement Museum faced a significant challenge. They needed to not only re-establish their brand but also increase awareness and visitation in a highly competitive landscape. Enter BBG&G—an integrated marketing and digital firm with a track record of positioning companies as industry leaders. This blog dissects the…
Read MoreThe Evolution & Future of Short-Form Video
In 2024, short-form video continues to reign as content king! Here is a timeline of how it came to be: 2012- A year after its release, Snapchat introduced 10-second videos. Users were able to record short clips and send them to friends. Though they were videos that disappeared quickly they helped the platform increase in…
Read MoreUnlocking the Power of Engagement: Why It Matters on Social Media
In today’s digital age, social media has become a cornerstone of brand building and customer interaction. However, simply having a presence on these platforms is not enough. To truly leverage the power of social media, brands must focus on engagement. Engagement goes beyond mere visibility and followers; it involves creating meaningful interactions that can lead…
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