Posts by designdept
Elevating Customer Service: Unveiling the Potential of Social Media
Social media is evolving into a primary avenue for consumers to engage with brands and voice their concerns. According to Sprout Social, 63% of customers state they are more likely to remain loyal to a brand based on how they provide customer service on social media. Moving forward companies should consider the benefits of providing…
Read More2024 Marketing Forecast: Trends Shaping the Industry
2024 is set to be an exciting year for marketers worldwide, as we anticipate several emerging trends to come into full bloom. Here, we shine the spotlight on key areas that will shape the marketing landscape, based on an extensive body of research and insights. 1. Data Privacy Takes Center Stage With rising consumer concerns…
Read MoreHow to Build an AI Usage Policy
By Deborah Garry, Founder & CEO As I was developing a presentation I gave recently on AI & Marketing, I was struck by the emphasis I found on developing a sound and thoughtful AI corporate policy. As you begin to integrate AI tools into your processes and procedures, consider mitigating possible risks by building close…
Read MoreAn Introductory Guide to Generative AI & Marketing
By Deborah Garry, Founder & CEO There has been tremendous media coverage and hype around AI lately – and for good reason. Although Artificial Intelligence has been around with us since the 1950’s, AI has seen a resurgence in growth and interest driven by today’s computers’ computational power, speed, and ability to harness the vast…
Read More