Posts by designdept
What is Placemaking?
I was first introduced to the concept of Placemaking several years ago, listening to a former mayor talk about his experience in revitalizing his hometown. Since then, I’ve served as a member of Orange County Citizens Foundation’s Placemaking Committee, attended several conferences, and recently joined the membership of the Urban Land Institute – an organization…
Read MoreSteps for Creating the Perfect Native Ad Campaign
Today Native Advertising is a crucial part of the marketing mix. And with good reason! People view native ads 53% more than banner ads. A higher engagement rate and measurable ROI is why companies gravitate towards this tactic. But what’s the secret to their success? Knowing how and when to use native ads to help…
Read More5 Steps to Mapping Your Customer’s Journey in 2021
Thanks to COVID lockdowns people today are more accustomed to shopping for products and services online. According to a recent PwC Global survey, 86% are likely to continue to shop online when social distancing measures are removed. The question now is once they’ve found your company, how do you keep them engaged? We’ve put together…
Read MoreTake Advantage of Our Free SEO Audit
Search engine optimization (SEO) is the practice of increasing traffic to your website by adding improvements such as keywords, long-tail searches, and content. By adding these improvements, your website will have increased visibility on search engines like Google. Click here to learn Why SEO Matters Now More Than Ever. Some of the Benefits of Strategic…
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