Posts by designdept
Celebrating Growth, Innovation, and Success: A Look Back at BBG&G’s 2024
By Deborah Garry, President & CEO 2024 was a formative and exciting year for us at BBG&G. We have a lot to celebrate – new projects, new clients, new technology, and new team members we have brought on board. We’ve built new capabilities, won more awards for our work, and most importantly, helped our clients…
Read MoreOptimizing Paid Social: Successes from 2024 Campaigns
In a fast-paced digital landscape, reaching the right audience with the right message is crucial for successful social media campaigns. Throughout the year, we launched a series of targeted paid social campaigns for several clients to drive engagement, increase reach, and encourage website traffic. Each campaign was crafted to resonate with specific audiences, whether it…
Read More7 Marketing Trends You Can’t Ignore
With the rapid evolution of technology and consumer behaviors, staying ahead in marketing is more crucial than ever. Marketers, business owners, and entrepreneurs must keep an eye on emerging trends to remain competitive and innovative. Here are the top marketing trends expected to dominate in 2025: 1. Social Commerce Shoppable Social Media: Seamless shopping experiences…
Read MoreAre Your Sales and Marketing Teams Out of Synch?
It may be time to consider combining your inbound marketing strategy with more of an account-based marketing (ABM) approach. In today’s competitive landscape, where personalization and targeted outreach are paramount, the alignment between sales and marketing teams is more critical than ever. While inbound marketing is all about giving your audience the information they want…
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