The premier co-ed, private school in Orange County, John S. Burke Catholic High School and Burke Catholic Academy rounds out top academics with life skills like confidence, character, and compassion. Founded in 1899, Burke Catholic has a long history of providing strong educational, spiritual, and civic formation for its students.
Marketing Strategy
Social Media Management
Website Design
Emarketing
Creative + Brand Updates
Marketing Strategy
Social Media Management
Website Design
Emarketing
Creative + Brand Updates
Brand Refresh + Digital Ads
BBG&G refreshed the BC brand to attract a more discerning, sustainable, diverse, and wider population. We established a brand identity that is current and sophisticated and created brand guidelines to ensure consistent colors, fonts, and graphic treatment, to be used across all media properties and channels.
We implemented several digital ad tactics to reach new audiences, including SEM, display ads, site retargeting, and paid social media ads. BBG&G targeted parents of school-age children, residing within 25 miles of BC, with a household income of $250K+. The primary goal of the brand awareness campaign was enrollment conversions.
Social
BBG&G established a foundation for Burke Catholic to have a presence on Social Media. We utilized branding and messaging research to create content that resonated with their audience, consistently posted informational content on the accounts to establish credibility, and grew BC’s following by engaging with followers and viewers.
Burke provides enhanced educational opportunities for its students through high-quality academics, a smaller class size, a strong school spirit, active extracurricular activities, and a dedicated teaching staff. These positive points of differentiation lead to a 100% graduation rate, a 100% college acceptance rate, and high scholarship awards.