Buzzword of the Day: Connected TV

By Chris, Account Executive | January 15, 2019

Sounds familiar, but what exactly is it?

Connected TV is one of those terms that immediately evoke familiarity, but for some reason, you can’t quite put your finger on it.

Let’s put it this way, you not only know what Connected TV is, you probably use it every day.

If you currently stream shows and movies, you use one of several Connected TV devices, such as the Apple TV, Amazon Fire Stick, or Roku to stream content from Connected TV providers like Netflix, Hulu, and Amazon Prime.

In short, Connected TV allows you to stream content without using cable.

Why should you care?

74% of households in the United States currently have at least one Connected TV device, and a growing number of households are choosing to discontinue cable in favor of Connected TV.

The cost-effectiveness and convenience of Connected TV compared to traditional cable, coupled with a growing tendency among Millennials and Generation Z to stream content, makes Connected TV arguably the most important advertising medium to be introduced since the television set.

Why should you incorporate Connected TV into your marketing plan? It’s where your audience is spending a lot of their time. And if your audience isn’t spending a lot of time there now, they will be in the near future.

By the numbers

74% of households in the United States currently have at least one Connected TV device.

The vast majority of owners are users: 85% of Connected TV owners use it monthly.

Americans use Connected TV devices 8 billion hours per month.

Advertisers are catching on:

Usage is growing across all age groups: