Cancer Services Program of the Hudson Valley has provided care and support to uninsured men and women in need of cancer screening and diagnostic services in the lower Hudson Valley for quite some time. Recent additions to their service area needed marketing support to increase awareness, participation, and referrals.
Media Planning
Digital Marketing
Social Media Management
Video
Website Updates
Creative + Brand Updates
Media Planning
Digital Marketing
Social Media Management
Video
Website Updates
Creative + Brand Updates
Challenge
Cancer Services Program of the Hudson Valley had provided care and support to uninsured men and women in need of cancer screening and diagnostic services in the lower Hudson Valley for quite some time. Orange County was the most recent addition to their service area. Other counties, Ulster and Sullivan Counties in particular, needed marketing support to increase participation.
Solution
BBG&G created a multi-media promotional program that utilized billboards, print ads, digital programmatic and retargeting tactics, short videos, and social media to drive lead generation and website traffic. The website was upgraded to improve its functionality and user experience. In 2022, we continue to support their outreach efforts, building awareness, preference, and conversions. We are in the planning stages for 2023 campaigns.
