Advertising
The KPI Trap: Why Sales Conversions Don’t Tell the Full Story
For many organizations, the logic is simple: if a marketing campaign doesn’t directly drive a sale, it isn’t working. This common belief, however, leads to the “KPI trap”—a narrow focus on sales conversions that overlooks the broader impact of marketing efforts. When success is measured solely by the final transaction, businesses miss critical signals of…
Read MoreWeekend Wonders: An Award-Winning Tourism Campaign for St. Lawrence County
For many destinations, attracting tourists is a constant challenge, especially when competing with bigger names and larger budgets. St. Lawrence County, positioned as the Northern Gateway to New York State, faced this exact scenario. With a goal to boost tourism, the county needed a creative and effective strategy to capture the attention of a key…
Read MoreMaking History Matter: A Data-Driven Tourism Campaign for the Tenement Museum
BBG&G designed an award-winning digital advertising campaign for the Tenement Museum that exceeded industry benchmarks and delivered remarkable ROI. Honored with a Gold dotCOMM Award for Digital Advertising, the campaign showcases how cultural institutions can harness digital strategies to thrive in competitive markets. By blending creativity with data-driven insights, the campaign effectively boosted awareness, engagement,…
Read MoreCanva Just Leveled Up—Here’s What Social Media Managers Need to Know
Canva recently hosted its annual Canva Creates conference, and while I didn’t get the chance to see Cynthia Erivo live (a true heartbreak!), I did tune into the keynote—and wow, did it deliver. The newest features are clearly designed with creators in mind, aiming to make the content creation process more seamless, efficient, and collaborative.…
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