Advertising
Weekend Wonders: An Award-Winning Tourism Campaign for St. Lawrence County
For many destinations, attracting tourists is a constant challenge, especially when competing with bigger names and larger budgets. St. Lawrence County, positioned as the Northern Gateway to New York State, faced this exact scenario. With a goal to boost tourism, the county needed a creative and effective strategy to capture the attention of a key…
Read MoreMaking History Matter: A Data-Driven Tourism Campaign for the Tenement Museum
BBG&G designed an award-winning digital advertising campaign for the Tenement Museum that exceeded industry benchmarks and delivered remarkable ROI. Honored with a Gold dotCOMM Award for Digital Advertising, the campaign showcases how cultural institutions can harness digital strategies to thrive in competitive markets. By blending creativity with data-driven insights, the campaign effectively boosted awareness, engagement,…
Read MoreCanva Just Leveled Up—Here’s What Social Media Managers Need to Know
Canva recently hosted its annual Canva Creates conference, and while I didn’t get the chance to see Cynthia Erivo live (a true heartbreak!), I did tune into the keynote—and wow, did it deliver. The newest features are clearly designed with creators in mind, aiming to make the content creation process more seamless, efficient, and collaborative.…
Read MoreThe Ultimate Guide to Connected TV Marketing for 2025
Businesses are constantly looking for innovative ways to reach their audiences. Traditional advertising methods, while still useful, no longer achieve the impact they once did. Enter Connected TV (CTV) marketing, an advertising tactic that blends the power of TV’s immersive experience with the precision of digital targeting. With CTV’s meteoric rise, marketing professionals are now…
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