Advertising
The Ultimate Guide to Connected TV Marketing for 2025
Businesses are constantly looking for innovative ways to reach their audiences. Traditional advertising methods, while still useful, no longer achieve the impact they once did. Enter Connected TV (CTV) marketing, an advertising tactic that blends the power of TV’s immersive experience with the precision of digital targeting. With CTV’s meteoric rise, marketing professionals are now…
Read MoreBreaking Down Super Bowl 2025 Ads: Are They Effective?
The Super Bowl isn’t just the biggest night in football—it’s also the biggest stage for advertising. With millions of viewers tuning in, brands are willing to spend upwards of $8 million for a 30-second spot, hoping to capture attention and leave a lasting impression. Each year, advertisers push creative boundaries to stand out, using humor,…
Read MoreCelebrating Growth, Innovation, and Success: A Look Back at BBG&G’s 2024
By Deborah Garry, President & CEO 2024 was a formative and exciting year for us at BBG&G. We have a lot to celebrate – new projects, new clients, new technology, and new team members we have brought on board. We’ve built new capabilities, won more awards for our work, and most importantly, helped our clients…
Read MoreFrom Volume to Value: Why Strategic Content is Key in the Age of AI-Driven Marketing
In the fast-paced world of digital marketing, content is undeniably king. Every day, a staggering amount of text, images, videos, and graphics flood the internet, all vying for the attention of consumers. Amid this surge, AI-generated content has revolutionized how brands produce and deliver their messages. But as the landscape evolves, one thing becomes clear—more…
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