Advertising
The Ultimate Guide to Creating a Comprehensive Marketing Plan for 2024
Having a robust marketing plan is non-negotiable. It not only outlines your organization’s strategy and direction but also equips you to adapt to the fluid marketing landscape expected in 2024. Unlocking the potential of a well-crafted marketing plan empowers you to pinpoint your target audience and showcase how your product or service uniquely meets their…
Read MoreAn Introductory Guide to Generative AI & Marketing
By Deborah Garry, Founder & CEO There has been tremendous media coverage and hype around AI lately – and for good reason. Although Artificial Intelligence has been around with us since the 1950’s, AI has seen a resurgence in growth and interest driven by today’s computers’ computational power, speed, and ability to harness the vast…
Read MoreMastering Social Media Advertising: Tips for Successful Campaigns
Being able to master Social Media Advertising is not easy but also not impossible. It can take a lot of thinking and strategic planning but in the end, the results of the campaigns will make it all worth it. Social media has taken over advertising by storm and it is just the beginning. Here are…
Read MoreEarned Media is Trusted More Than Paid Media
The public relations industry has been evolving for decades. However, in recent years, it has completely transformed. Gone are the days of simple media relations. Traditionally, public relations is considered earned media. When an influential person or media outlet talks about a product or service, that is earned media. You did not have to pay…
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