The Ultimate Guide to Creating a Comprehensive Marketing Plan for 2024

"The Ultimate Guide to Creating a Comprehensive Marketing Plan for 2024" graphic

Having a robust marketing plan is non-negotiable. It not only outlines your organization’s strategy and direction but also equips you to adapt to the fluid marketing landscape expected in 2024. Unlocking the potential of a well-crafted marketing plan empowers you to pinpoint your target audience and showcase how your product or service uniquely meets their…

Read More

An Introductory Guide to Generative AI & Marketing

Generative AI & Marketing: An Introductory Guide graphic

By Deborah Garry, Founder & CEO There has been tremendous media coverage and hype around AI lately – and for good reason. Although Artificial Intelligence has been around with us since the 1950’s, AI has seen a resurgence in growth and interest driven by today’s computers’ computational power, speed, and ability to harness the vast…

Read More

Earned Media is Trusted More Than Paid Media

2 women recording a video

The public relations industry has been evolving for decades. However, in recent years, it has completely transformed. Gone are the days of simple media relations. Traditionally, public relations is considered earned media. When an influential person or media outlet talks about a product or service, that is earned media. You did not have to pay…

Read More