Advertising
Earned Media is Trusted More Than Paid Media
The public relations industry has been evolving for decades. However, in recent years, it has completely transformed. Gone are the days of simple media relations. Traditionally, public relations is considered earned media. When an influential person or media outlet talks about a product or service, that is earned media. You did not have to pay…
Read MoreStreaming Service Wars: Who Will Reign?
By Silvia, Account Coordinator | February 24, 2020 Last year was the year of streaming services. Streaming has taken over cable TV with the increasing popularity of services like Amazon Prime, Netflix, and Hulu. Disney+ was a big hit in 2019. We got to re-watch childhood favorites, while also being introduced to fresh content…
Read MoreTRY THIS: Two Tactics to Reach 145 Million Smart Speakers
By Kayla, Account Executive / Communications Specialist| March 9, 2020 Do you have one in your home? According to Strategy Analytics, the global smart speaker market reached a new high in 2019 with sales of 146.9 million units, an increase of 70% over 2018. Amazon was the leading brand with 26.2% market share, and…
Read MoreSuper Bowl Ads Over the Decades
By Meredith, Copywriter | January 21, 2020 Chiefs vs. 49ers…who cares? We watch the Super Bowl just for the commercials! Scheduled for Sunday, February 2, Super Bowl LIV – along with a whole new lineup of ads – will be vying for our attention. While these pricey spots inevitably result in spirited water cooler discussions…
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