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Copywriting 2.0
By Meredith, Copywriter | July 22, 2019 Copywriting is a multi-faceted, ever-evolving discipline. To be successful at it today—it helps to be part marketer, part psychologist, and part techie. At its core, copywriting is really about communication. It’s the art of relaying information in ways that will be heard by your target audience, and acted…
Read MoreCopywriting 101- Five Techniques for Better Copywriting
By Meredith, Copywriter | June 3, 2019 Today, it seems like everyone is a copywriter. But let’s face it, with so many voices out there, it can be tough to be heard. Here are some basic tips on how to break through the clutter and add value to your brand. Adapt to Your Audience Really…
Read MoreStranger Things – It’s Nostalgia Marketing. All Over Again.
By Meredith, Copywriter | May 23, 2019 Okay, so now that “Game of Thrones” and all of its promotional tie-ins are so “yesterday”— what’s next? Well, with the third season of “Stranger Things” set to kick off on July 4th, expect to see all kinds of tie-ins around products from the 80s, when the show…
Read MoreDisney Live-Action: Knowing Your Audience
By Silvia, Social Media Assistant | April 8, 2019 Disney movies are coming out of the vault and into big screens this spring and summer in live-action format. You probably knew this and, like us, are itching for them to be released. The Walt Disney Company has been releasing live-action movies since the 1994 adaptation…
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