Advertising
Boomers and vacation travel: understanding and marketing to this group
Did you know that Boomers (those born between 1946 and 1964) spend over $78 million on vacation travel annually? This equates to $29 billion more than Gen X (those born between 1966 and 1976), and $23 billion more than Millennials. This generation values vacation travel as their favorite leisure activity, so it’s not surprising that…
Read MoreWho Doesn’t Love Farm-To-Table Catering?
Congratulations to our client, Gigi Hudson Valley (Gigi), on broadening their range of services. After 13 years of business, Gigi continues to grow throughout the Hudson Valley. Known for their farm-to-table catering, Gigi’s most recent offerings include a full-service professional event planner on staff offering boutique services from concept to execution and the “Online Gigi Marketplace.”…
Read MoreAre trade shows worth the time and money?
We’ve all been asked a million times, “Are trade shows worth the time, money, and soft costs/staffing.” I’m here to tell you, YES they are! According to the NY Times, companies are holding more in-person events than in previous years, and they expect that growth to continue. The truth of the matter is that there…
Read MoreNonbelievers are warned: Television Advertising is STILL Effective
What if I told you that more than half of Americans still turn to television for current events? Are you shaking your head is disagreement? Most THINK internet is where people get their news. Here are the facts: 55% turn to TV and only 21% turn to the Internet. For now, TV reigns supreme in…
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