Advertising
Buzzword of the Day: Connected TV
By Chris, Account Executive | January 15, 2019 Sounds familiar, but what exactly is it? Connected TV is one of those terms that immediately evoke familiarity, but for some reason, you can’t quite put your finger on it. Let’s put it this way, you not only know what Connected TV is, you probably use it every…
Read MoreIs a Podcast a Good Way for You to Reach Customers?
By Traci, Destination Marketing Manager | January 4, 2018 Have you listened to a good podcast lately? Podcasts – audio programs produced and delivered on digital platforms and apps – are all the rage. While much of the content out there is purely for entertainment purposes, there are companies creating their own shows as content…
Read MoreMarvelous Marketing for Amazon’s Latest Hit Show
By Bethany, Social Media Strategist | December 6, 2018 A sandwich worth the schlep! If you haven’t heard of the Marvelous Mrs. Maisel, then you’re missing out on Amazon Prime Video’s award-winning show, which today received three Golden Globe Award nominations for its relatable, timeless story content. We think the show should also win an award…
Read MoreBoomers and vacation travel: understanding and marketing to this group
Did you know that Boomers (those born between 1946 and 1964) spend over $78 million on vacation travel annually? This equates to $29 billion more than Gen X (those born between 1966 and 1976), and $23 billion more than Millennials. This generation values vacation travel as their favorite leisure activity, so it’s not surprising that…
Read More