Branding
How to Build Your Brand as a Thought Leader
By Deborah, President & CEO | June 12, 2019 Thought leadership is a method of self-marketing, by publicly demonstrating your capabilities and expertise in a specific industry or subject by addressing how to meet unique challenges or concerns that clients or customers face. Because a reputation grows over time, thought leadership campaigns generally involve…
Read MoreTop Tech #Trends to Watch in 2018
By: Bethany | January 12, 2018 It’s 2018 – ten years since the second generation of the iPhone was released. At the time, Facebook was still in its infancy. Who would have thought that a decade later, we would all be carrying around iPhone 6,7, 8s – even iPhone Xs – while tweeting, Instagramming, and…
Read MoreProgress Report to Success
Mid-Hudson Regional Economic Development Council (MHREDC) was looking for a fresh new design for their 2017 Progress Report, and they needed it fast. On top of that, presentation of the materials could make or break their chances of project funding. We were able to meet their deadline without compromising the quality of our work. Give…
Read MoreAre trade shows worth the time and money?
We’ve all been asked a million times, “Are trade shows worth the time, money, and soft costs/staffing.” I’m here to tell you, YES they are! According to the NY Times, companies are holding more in-person events than in previous years, and they expect that growth to continue. The truth of the matter is that there…
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