Branding
What White Lotus Reveals About the Modern Female Traveler—And How Travel and Tourism Brands Can Respond
HBO’s mega hit White Lotus isn’t just a TV guilty pleasure — it’s a cultural mirror, reflecting the deep, often unspoken emotional undercurrents that define travel, and in particular for women audiences. As a WBENC certified woman-owned and operated business, BBG&G believes the show’s power lies in its exploration of expectations versus reality, especially through…
Read MoreThe Value of Partnering with a Marketing Agency
The marketing landscape has evolved dramatically in the past decade, bolstered by rapid technological advancements and shifting consumer expectations. Reaching target audiences is no longer a straightforward process. Businesses must now tackle numerous platforms, complex algorithms, data analytics, and emerging trends to stay relevant. This increasing complexity has left many companies asking, “What’s the most…
Read MoreBreaking Down Super Bowl 2025 Ads: Are They Effective?
The Super Bowl isn’t just the biggest night in football—it’s also the biggest stage for advertising. With millions of viewers tuning in, brands are willing to spend upwards of $8 million for a 30-second spot, hoping to capture attention and leave a lasting impression. Each year, advertisers push creative boundaries to stand out, using humor,…
Read MoreCelebrating Growth, Innovation, and Success: A Look Back at BBG&G’s 2024
By Deborah Garry, President & CEO 2024 was a formative and exciting year for us at BBG&G. We have a lot to celebrate – new projects, new clients, new technology, and new team members we have brought on board. We’ve built new capabilities, won more awards for our work, and most importantly, helped our clients…
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