Branding
The KPI Trap: Why Sales Conversions Don’t Tell the Full Story
For many organizations, the logic is simple: if a marketing campaign doesn’t directly drive a sale, it isn’t working. This common belief, however, leads to the “KPI trap”—a narrow focus on sales conversions that overlooks the broader impact of marketing efforts. When success is measured solely by the final transaction, businesses miss critical signals of…
Read MoreCreepy or Creative? How to Use Halloween-Themed Content Without Scaring Away Your Audience
October isn’t just about pumpkins and costumes—it’s prime time for brands to tap into the spooky season. Halloween has a unique way of sparking creativity and engagement, making it a golden opportunity to grab your audience’s attention. But while it’s tempting to go all in on cobwebs, skeletons, and jump scares, there’s a fine line…
Read MoreBranding in 2025: Bold Moves, Local Stories, and the New Rules of Standing Out
In 2025, branding trends are less about playing it safe and more about being instantly recognizable. The strongest brands are embracing bold and brave identities with real community connection, and aren’t shying away from the kinds of conversations that can spark both support and controversy. The lesson for regional marketers like us at BBG&G? That…
Read MoreThe Value of Partnering with a Marketing Agency
The marketing landscape has evolved dramatically in the past decade, bolstered by rapid technological advancements and shifting consumer expectations. Reaching target audiences is no longer a straightforward process. Businesses must now tackle numerous platforms, complex algorithms, data analytics, and emerging trends to stay relevant. This increasing complexity has left many companies asking, “What’s the most…
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