Rebranding 101: Signs it’s Time for a Rebrand & How to do it

BBG&G branding

BBG&G recently went through a rebranding to kick off our 25th year. Our motives behind it were simple: it was time. We essentially had the same logo since our founding in 1997, but our services, skillset, and market had expanded exponentially. We noticed that our competitors were taking a more modern approach to their image.…

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B2B Branding: A Spicy Case Study

tradetrans web

In the spirit of the season, do you ever think about what you would do if you couldn’t get your Pumpkin Spice Latte from Dunkin’ or Starbucks this fall? The possibility fills me with dread.  Flavoring ingredients get to these coffee purveyors through the supply chain. Food service companies such as these need a reliable,…

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Tips for Hosting Your Own Webinar Event

woman on computer

The coronavirus pandemic has resulted in the cancellation of hundreds of large-scale business events around the world. Thanks to modern technology, we can still keep in touch with large groups through virtual meetings and webinars.  Has your organization ever hosted your own webinar? This is the perfect medium to efficiently share your message with a…

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