Branding
Building Brand Loyalty: Strategies for Long-Term Customer Engagement
In today’s market, building brand loyalty has become more important than ever before. With new competitors entering the market every day, it’s critical for businesses to focus on long-term customer engagement. The challenge is to create a loyal customer base that keeps coming back for more. This can be achieved through a variety of strategies,…
Read MoreThe Power of a Face: How Establishing a Spokesperson Elevates Your Brand
Consider the last time you purchased a cosmetic product. Did the image of that captivating individual from a social media video or an alluring advertisement immediately come to mind? Establishing a spokesperson for your company can be remarkably influential. They can leave a lasting impression on the consumer. Companies that put a “face” to their…
Read MoreBranding Your Business
Branding is essential for the success and longevity of your business. Here at BBG&G, we help you define, build, and promote your brand. It is never too early, or too late, to work on your branding! We created a quick video to help you understand: 1. Branding is your business. Your brand is the perception…
Read MoreRebranding 101: Signs it’s Time for a Rebrand & How to do it
BBG&G recently went through a rebranding to kick off our 25th year. Our motives behind it were simple: it was time. We essentially had the same logo since our founding in 1997, but our services, skillset, and market had expanded exponentially. We noticed that our competitors were taking a more modern approach to their image.…
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