How to Optimize for Social Media Search

How to Optimize for Social Media Search

What is Social Media Search and why is it important? According to an Internal study by Google, 40% of 18 to 24-year-olds are now using social media as their primary search engine. More people are posting their experiences, reviews, and opinions on social media allowing others to make purchasing decisions based on real people. Here…

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How to Find Trending Content for Social Media and Blogs

How to Find Trending Content for Social Media and Blogs

It can be daunting to find trending content or even to know what you should post on social media to stay relevant. We use a few tools to help us do the heavy lifting: Feedly We use Feedly to find trending articles to share across our social media accounts, as well as our clients’. Identify…

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Earned Media is Trusted More Than Paid Media

2 women recording a video

The public relations industry has been evolving for decades. However, in recent years, it has completely transformed. Gone are the days of simple media relations. Traditionally, public relations is considered earned media. When an influential person or media outlet talks about a product or service, that is earned media. You did not have to pay…

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Why Video Marketing Matters

Smartphone with tiktok

Video marketing is starting to make a splash, as it becomes the top marketing strategy in the industry. With older platforms like YouTube staying strong, fresher ideas are appearing on platforms like TikTok. YouTube is one of the top social media platforms in the world. According to Hubspot, 35% of people surveyed used the 16-year-old…

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