Digital Marketing
Optimizing Paid Social: Successes from 2024 Campaigns
In a fast-paced digital landscape, reaching the right audience with the right message is crucial for successful social media campaigns. Between September and October, we launched a series of targeted paid social campaigns for the Tenement Museum, Hudson River Valley National Heritage Area, and BBG&G to drive engagement, increase reach, and encourage website traffic. Each…
Read More7 Marketing Trends You Can’t Ignore
With the rapid evolution of technology and consumer behaviors, staying ahead in marketing is more crucial than ever. Marketers, business owners, and entrepreneurs must keep an eye on emerging trends to remain competitive and innovative. Here are the top marketing trends expected to dominate in 2025: 1. Social Commerce Shoppable Social Media: Seamless shopping experiences…
Read MoreFrom Volume to Value: Why Strategic Content is Key in the Age of AI-Driven Marketing
In the fast-paced world of digital marketing, content is undeniably king. Every day, a staggering amount of text, images, videos, and graphics flood the internet, all vying for the attention of consumers. Amid this surge, AI-generated content has revolutionized how brands produce and deliver their messages. But as the landscape evolves, one thing becomes clear—more…
Read MoreParis 2024: A Gold Medal in Marketing
The 2024 Paris Olympics were more than just a showcase of athletic excellence; they became a global platform for innovative marketing and unforgettable viral moments. Check out our top picks for the most noteworthy highlights. 1. The Influencer Touch Influencer marketing reached new heights during the Paris Olympics. Brands strategically aligned themselves with athletes and…
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