When Search & Social Meet: Integrating Social Media with Search Results

When Search & Social Meet: Integrating Social Media with Search Results graphic

In recent years, there have been increasingly blurry lines between social media and search engines. This marks a significant shift in how users are engaging with content. As these shifts in behavior are occurring, different platforms are adapting. More specifically, social media posts are now appearing on search engine results pages (SERPs). Search and Social…

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An Introductory Guide to Generative AI & Marketing

Generative AI & Marketing: An Introductory Guide graphic

By Deborah Garry, Founder & CEO There has been tremendous media coverage and hype around AI lately – and for good reason. Although Artificial Intelligence has been around with us since the 1950’s, AI has seen a resurgence in growth and interest driven by today’s computers’ computational power, speed, and ability to harness the vast…

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Digital Marketing Trends: Tricks and Treats for Your Strategy

Digital Marketing Trends: Tricks and Treats for Your Strategy

In the eerie, ever-changing realm of digital marketing, keeping up with the ghosts and ghouls of innovation is a must for businesses looking to survive in a fiercely competitive environment. From the rise of Voice Search, a technology revolutionizing the way consumers seek information and make purchases, to the growing importance of Consumer and Brand…

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Elevate Your Digital Presence: Unleash the Power of SEO & SEM

Elevate Your Digital Presence: Unleash the Power of SEO & SEM graphic

Step into the realm of a comprehensive SEO and SEM initiative that not only propels targeted visitors but also amplifies your online presence and gives you the best return on your digital marketing investment. 1. Search Engine Optimization (SEO) SEO is an integral part of digital marketing as it significantly affects how effortlessly your website…

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