Client Success Stories: The Tenement Museum

Client Success Stories: The Tenement Museum graphic

In an era where digital presence is paramount, the Tenement Museum faced a significant challenge. They needed to not only re-establish their brand but also increase awareness and visitation in a highly competitive landscape. Enter BBG&G—an integrated marketing and digital firm with a track record of positioning companies as industry leaders. This blog dissects the…

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The Growing Importance of Sustainability in Marketing

The Growing Importance of Sustainability in Marketing

Sustainability has become essential in today’s business landscape. With consumers, regulators, and investors prioritizing environmental responsibility, brands must integrate eco-friendly practices into their marketing to stay competitive. This guide offers actionable insights on creating a sustainable marketing campaign and promoting internal eco-conscious practices to resonate with an environmentally aware audience. Why Sustainability Matters in Marketing:…

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When Search & Social Meet: Integrating Social Media with Search Results

When Search & Social Meet: Integrating Social Media with Search Results graphic

In recent years, there have been increasingly blurry lines between social media and search engines. This marks a significant shift in how users are engaging with content. As these shifts in behavior are occurring, different platforms are adapting. More specifically, social media posts are now appearing on search engine results pages (SERPs). Search and Social…

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An Introductory Guide to Generative AI & Marketing

Generative AI & Marketing: An Introductory Guide graphic

By Deborah Garry, Founder & CEO There has been tremendous media coverage and hype around AI lately – and for good reason. Although Artificial Intelligence has been around with us since the 1950’s, AI has seen a resurgence in growth and interest driven by today’s computers’ computational power, speed, and ability to harness the vast…

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