Digital Marketing
The Do’s and Don’ts of SEM
Search Engine Marketing (SEM) is crucial to utilize to establish your business’s online presence and continue to drive traffic to your website. We use Google Adwords to achieve a good SEM strategy for our clients, and we know that it takes a bit more than plugging in keywords and audience metrics. So how do you…
Read MoreLead Generation with Zillow Advertising
Now is the perfect time for real estate developers and builders to consider advertising on Zillow. The real estate market is seeing “pending” sales return to strong weekly growth, according to the popular real estate listing site. In June alone, pending sales have increased by almost 11%. In contrast, there are now 25.5% fewer homes…
Read More4 Reasons to Consider Connected TV Advertising
The days of having just 13 channels on your TV to choose from are long gone. What’s more, by 2022, 55.1 million people will no longer watch traditional TV (according to eMarketer). Connected TV is becoming widely used by households all over the world. Why is that? Connected TV devices include Smart TVs, Apple TV,…
Read MoreAre You Following Influencer Guidelines?
By Bethany, Social Media Strategist | March 2nd, 2020 Scoring free brand products was just the beginning of “perks” for influencers back when they first emerged in the industry. Now influencers have grown to making the big bucks for endorsing brand products on their social channels. These perks come at a price though. Believe…
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