Digital Marketing
If You’re Not Thinking About Digital Programmatic, You Should Be
By Kayla, Account Executive / Communications Specialist | December 11, 2019 According to eMarketer, programmatic now represents the primary method of buying digital media in the United States. By the end of 2019, eMarketer estimates that advertisers in the US will spend almost $60 billion on programmatic display with Facebook and Google accounting for more…
Read MoreInfluencer Marketing: How to Get Results
By Bethany, Social Media Strategist | March 11, 2019 By 2020, there will be anywhere from five to ten million marketing influencers across a range of industries, according to Social Chain. No matter what type of business you own, you can benefit from influencer marketing. For the right price (monetary compensation of in-kind products and…
Read MoreYear of Celebrity Influencers for The Big Game
By Bethany, Social Media Strategist | February 4, 2019 This year’s game definitely was not an exciting one, the halftime show was not over-the-top as it’s been in the past, and it seems the climate of the ads were not as exciting either, according to Twitter. However, celebrity influencers played a large role in advertising…
Read MoreNew and Emerging Digital Marketing Trends for 2019
By Bethany, Social Media Strategist | December 6, 2018 Successful marketing depends on reaching your target audience where they consume content. These channels and platforms have changed drastically over the years – and the evolution continues. The ways in which marketers share their messages is also a practice in flux. A few trends have caught our…
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