Digital Advertising
If You’re Not Thinking About Digital Programmatic, You Should Be
By Kayla, Account Executive / Communications Specialist | December 11, 2019 According to eMarketer, programmatic now represents the primary method of buying digital media in the United States. By the end of 2019, eMarketer estimates that advertisers in the US will spend almost $60 billion on programmatic display with Facebook and Google accounting for more…
Read MoreNew and Emerging Digital Marketing Trends for 2019
By Bethany, Social Media Strategist | December 6, 2018 Successful marketing depends on reaching your target audience where they consume content. These channels and platforms have changed drastically over the years – and the evolution continues. The ways in which marketers share their messages is also a practice in flux. A few trends have caught our…
Read MoreBuzzword of the Day: “Programmatic”
By: Debbe, President & CEO | October 2, 2018 “Programmatic” is an advertising buzzword that we seem to be hearing daily – even through programmatic media buying has been around for many years. If it’s new to you, it can seem complex, like smoke and mirrors. So, what exactly is programmatic advertising, and what are…
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