International Marketing
Using Technology to Expand Your Business Across Global Borders
Needless to say, the COVID pandemic affected small to medium-sized enterprises (SMEs) across the globe. In Southeast Asia, as elsewhere, many turned to cross-border e-commerce as a means of finding new customers, reaching new markets, and staying afloat. Consumers did the same. Globally, more than 50% of consumers are online. In southeast Asia, 76% are…
Read MoreIncrease International Business with WeChat and Jeenie™
By Chris, Account Executive | November 25, 2019 Looking for ways to grow your global audience? Digital tools are offering all kinds of opportunities for the tourism industry to break down language barriers and communicate through cultural differences. WeChat Works! With 1 billion active users, WeChat is the most effective way to connect with the…
Read MoreWhy Translation is Important to Sell Your Destination
By Bethany, Social Media Strategist | August 9, 2019 With any marketing strategy, it’s imperative to make your messages “land” with your target audience. When you market to an international audience, you need to consider translating your materials. It’s the first step to show how willing you are to accommodate customers, clients, or guests who…
Read MoreWeChat: The Chinese App that Does Everything
By Chris, Account Executive | May 13, 2019 We’ve come a long way from a time when you couldn’t use the phone and the internet simultaneously—unless you were one of those lucky people who had DSL. In 2019, not only can you use the phone and internet at the same time, but on a portable…
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